Multisport superstar Deion Sanders tells college athletes not to get distracted by lucrative NIL deals and focus on their long-term prospects instead.

Coach Prime Eyes Stronger Season Without Shedeur Sanders and Travis Hunter originally appeared on Athlon Sports. Deion Sanders was hired by the Colorado Buffaloes in December 2022 and engineered a rapid program turnaround.

Deion Sanders, the current Colorado Buffaloes head coach, found himself at the center of an unexpected viral moment this week as during a press conference focused on trust, Sanders

The folks over at Nike recently gifted Deion Sanders his own custom colorways of his signature Nike Air DT '92 sneakers.

University of Colorado football coach Deion Sanders shared he was successfully treated for bladder cancer after having his bladder removed. 'Coach Prime' is raising awareness about getting screened for bladder cancer since early detection can be life-saving.

Deion Sanders enforces strict dress code rules for players in class. He has a precise warning against slides, hoodies, distractions, and unprofessional behavior. The later part discusses the quarterback tensions between Juju Lewis and Kaidon Salter.

With just under two weeks before their season opener against Georgia Tech on August 29, the Colorado Buffaloes are still deciding who will start at quarterback.

As the Colorado Buffaloes approach the start of the 2025 football season, head coach Deion “Coach Prime” Sanders is demanding urgency from his players. With just 10 days separating his team from a season-opening clash against Georgia Tech, Sanders is leaving no doubt about his expectations.

Colorado Buffaloes head coach Deion Sanders, 58, known as “Coach Prime,” has launched a bold new retail venture called Prime Western. Fans are taking notice. The first offering is an ivory Bangora straw cowboy hat in the “Yellowstone” style. It was released via his new site, DeionSanders21.com.