A pared-down Model Y might do little to lift Tesla sales. To really get people excited about the brand again, Tesla needs “actual new vehicle models,” one analyst said.

Tesla says production of the less expensive Model Y began in June and that it would go on sale in the fourth quarter of this year.

In an earnings call Wednesday, Tesla CEO Elon Musk “let the cat out of the bag”: The new, more affordable electric vehicle the company has been touting for over a year, and that has been singled out as the one thing that could pull Tesla out of its sales rut, wasn’t new at all. It was just the Model Y.

Tesla's more affordable model started production in June and is a cheaper Model Y, the company said on its Q2 earnings call.

We might as well forget about the once-rumored $25,000 Tesla, but hitting the $35,000 mark won’t be easy either.

Tesla's cheaper Model Y hints fail to impress as Wall Street eyes robotaxis and FSD tech amid slowing EV demand and waning brand interest.

The high-selling Model Y is crucial for both Elon Musk and Tesla, but a half-hearted reskin of the car hasn’t reversed the company’s sales woes. Would a complete overhaul have been a better bet?

Elon Musk unveiled Tesla’s latest vehicle Thursday night: the Model Y, calling it a crossover sport utility vehicle based on the Model 3 sedan.