If Apple follows suit, OpenAI or Anthropic could lock in another blue-chip customer, pushing both further ahead in the AI arms race. More importantly, Siri’s long-awaited glow-up might actually deliver this time.

For months, Apple has been working to get its AI-enhanced Siri back on track after delaying the overhauled assistant’s launch in March. Apple later appointed Vision Pro head Mike Rockwell as the leader of AI and Siri after CEO Tim Cook “lost confidence” in the team’s former chief, John Giannandrea.

While we’re still waiting for some of the Apple Intelligence Siri features promised next year, a big new report from Mark Gurman at Bloomberg says that Apple is talking with Anthropic and OpenAI about replacing Siri with a version of Claude or ChatGPT.