Sydney Sweeney is once again at the center of attention, but this time it’s not because of a movie role. It’s because of a photoshoot, a lingerie brand, and the many meanings people are attaching to both.

We’ve talked about Sydney Sweeney ’s avoidance of politics for long enough. We must return to what’s really important: discussing Sweeney’s bras — because she now has her own lingerie company. The Euphoria actress announced Syrn,

Sydney Sweeney starred in SYRN's "Seductress" lingerie campaign in lacy merlot-hued intimates and a cutout bodysuit.

In an interview with Elle, Ms. Sweeney explained that Syrn was created to address such nagging issues as “annoying” bra straps and “cutting bands.” Her goal, she told the magazine, is to build a brand that “understands women instead of talking at them.”

Sydney Sweeney has been going above and beyond to promote her newly launched lingerie brand, Syrn. In fact, the “Euphoria” actor recently wore a deep pink-hued cropped fur jacket to advertise the same.

"It's somebody else assigning something to me, and I can’t control that," the actress said, in part