“Taycapitalism” is a cheeky term, combining “Taylor” and “capitalism,” used to describe the business and marketing practices of Swift, by fans and critics, on how she monetizes her work and engages with her fans, who eagerly buy her music.

It's the TS12 era. Taylor Swift set to release new album after hints dropped during New Heights podcast promo. What to know

What was Taylor Swift counting down to on her website today? It appears to be ... a vinyl drop. She announced the first and only pressing of the "Shiny Bug" collection, which features a "wintergreen & onyx marbled" vinyl as well as a "violet shimmer marbled vinyl" option.

What most people haven’t discovered yet is that Nicaraguan designer Edwin Moreira Balladares is the mastermind behind the album’s font. Titled Gazzetta, this typeface is now making the rounds on the internet as Swift’s fans anticipate her new music era.

Taylor Swift fans have been debating over her limited edition releases. Here's why one album cover is so divisive.

Fans believe orange was also set to be the colour scheme of Swift’s lost album Karma, which was supposedly scrapped as the singer faced media scrutiny. "Fiery, rich orange evokes heat and energy, bringing a glowing warmth and a heady intensity," Moorea Wong said.

Taylor Swift has secretly used the title of her new album, The Life of a Showgirl, to have a dig at her old enemy Kanye West, sources tell RadarOnline.com. Insiders say it’s a calculated nod – and a quiet strike – against the off-the-rails rapper.

After teasing her latest announcement with yet another glittery countdown online, Taylor Swift shared on Aug. 21 at 2 p.m. EST that the Baby, That's Show Business Collection was available for purchase on her website. This is the second set of vinyl variants for her upcoming album The Life of a Showgirl, set to be released Oct. 3.