Yesterday, Valve made waves when it updated its Steamworks Documentation now to include a dedicated "Advertising on Steam" page, illuminating its anti-advertising-on-Steam stance— GamingOnLinux ...

Image via Steam While there is some debate on whether or not Valve has always had rules against paid advertising, the company has made one thing loud and clear: games that require players to watch ...

If you, like most people on Earth, are a frequent mobile gamer, you’ll be all too aware of the bane of in-game ads. Because the freemium model proves by far the most successful way to release ...

TL;DR: Valve has updated Steam's guidelines to ban games that force users to engage with in-game advertising, opposing the ad-driven model common in mobile games. Valve has continued its push to ...

Valve has emphasised its rules around advertising, explicitly prohibiting games that force players to watch in-game ads. The newly-remphasised rules from Valve - first reported by Gaming on Linux ...

Steam no longer permits 'paid advertising' as a revenue model for games listed on the platform. Games cannot force players to interact with ads or incentivize players to watch ads by offering them ...

In its Steamworks Documentation, Valve lays out what is and isn't supported for games available on its storefront. The goal is to prevent developers from using advertising to give players rewards ...

Of course, advertising is a part of any publisher or developer's toolkit— it's just unacceptable as a core tenet of gameplay, as Valve has now made it extra clear by setting aside a dedicated ...