As it's done for the past 32 years, the international racing season will crank to life in Daytona Beach with the Rolex 24 at Daytona. Before 1992, everything started with the SunBank 24 at Daytona.

Daytona's annual sports-car run, the Rolex 24, began in 1962 as a 3-hour effort. It's been won by Mario Andretti and Paul ...

Rolex’s history in racing is well documented, and its support of it is all but waning, even in 2023. So much is clear through its involvement with Formula 1, Le Mans, and most prevalently in the U.S., ...

If you got into watches during the last decade or so, there’s a very good chance the Rolex Daytona—or rather one particular Rolex Daytona—had something to do with it. For most of the first 50 years of ...