In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

A/B split testing marries creativity and data analytics to create more powerful, more effective campaigns – here’s everything you need to know. A/B split testing used to be a niche skill, reserved for ...

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

Not too long ago, A/B testing felt like a superpower for digital marketers, product managers, and data analysts. You had two ...

Without customers, there can be no business. So how do you drive new customers to your startup and keep existing customers engaged? The answer is simple: Growth marketing. As a growth marketer who has ...

Kwanzoo last week announced the availability of Smart Banners, the company’s new platform for performing real-time A/B split testing for banner ad campaigns. The solution is designed for interactive ...

It can be incredibly frustrating not knowing why your website is underperforming. You did the keyword research and implemented all the best practices, yet your website isn’t producing the results you ...

A long-awaited feature will soon start rolling out on YouTube for creators. YouTube has announced that it has been testing a new feature called "Test & Compare," the company's name for what is ...

MailChimp, a do-it-yourself e-mail service provider aimed at small businesses, has developed a feature enabling its customers to do automatic A/B split tests. The new feature allows MailChimp ...

Writer and web designer Nick Usborne highlights the importance of A/B testing your web design. If you have some pages on a site which are critical to its overall success, instigate a program of A/B ...

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