Google has found another way to turn your eyeballs into money: by turning paused YouTube videos into a new real estate for ads. A YouTube communications manager told The Verge they’ve seen “strong advertiser and strong reviewer responses” since they “rolled out Pause ads to all advertisers.

It’s been nearly six years since we warned you that ads were coming for your pause button and 18 months since Google revealed that YouTube would serve them up, too. Now, YouTube confirms advertisers can broadly target your paused screentime: “As we’ve seen both strong advertiser and strong viewer response,

YouTube has confirmed that it will be rolling out pause ads on the platform, meaning users will have to sit through even more ads than before.

First, YouTube subjugated viewers to longer unskippable ads. Now, not even pausing your screen will be an escape from them.

Almost no corner of the YouTube experience is devoid of ads. They'll now appear when users take breaks from watching content on the video-centric site.

Although YouTube advocated that this update would not be intrusive to the users’ viewing experience, this update is being looked at as another successor of YouTube’s other feature that didn’t let users skip ads.