Selecting an ad management platform in today’s rapidly evolving video technology space is a complicated process. You may know that an ad server has traditionally had two primary functions: serving ad ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Most cable or satellite network startups have months, sometimes more than a year, to prepare for ...

Expanding its advertising options beyond its video ad exchange. Adap.tv today introduces Adap.tv for Advertisers, a platform for buying and managing online video advertising through a single interface ...

Looking to compete with the big ad servers such as DART and Open AdStream, CheckM8 today has released its CheckM8 AdVantage system for online publishers. The system is designed to confront many of the ...

This story was written by David Kaplan. Microsoft (NSDQ: MSFT) has bought San Francisco-based tech marketing company Rapt. Terms were not disclosed. The company, which provides ad inventory management ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. By Eric Auchard SAN FRANCISCO (Reuters) – Yahoo Inc on ...

SAN FRANCISCO (Reuters) - Yahoo Inc on Sunday detailed plans for its forthcoming Web advertising management system that gives its ad sales-partners access to online ad space both on Yahoo and other ...

This story was written by David Kaplan. [In progress] Yahoo (NSDQ: YHOO) unveiled its new ad targeting solution as "a seminal event" and a "tranformative development" in online advertising. Seeking to ...