Adidas is entering the metaverse. The sportswear brand has joined forces with the non-fungible-token (NFT) brand Bored Ape Yacht Club, NFT comic series Punks Comic, and cryptocurrency investor Gmoney ...
As brands dive deeper into virtual goods, Adidas on Wednesday created a new product category for virtual gear in an effort to accelerate its “community-based, member-first, open metaverse strategy.” ...
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