Global sneaker and lifestyle brand Adidas has expanded its Into The Metaverse non-fungible token (NFT) ecosystem with the release of the ALTS by Adidas collection. Adidas first released its Into The ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. This week adidas has been teasing ALTS by adidas, via the ...

Adidas hasn’t stopped being involved with the blockchain space during the last two months, in November they partnered with Coinbase and earlier this month Adidas announced they were joining the ...

Adidas is entering the metaverse. The sportswear brand has joined forces with the non-fungible-token (NFT) brand Bored Ape Yacht Club, NFT comic series Punks Comic, and cryptocurrency investor Gmoney ...

Adidas has partnered with Stepn, a move-and-earn app, to introduce a limited-edition, non-fungible token sneaker collection, according to a Monday press release. The Stepn x Adidas Genesis Sneakers ...

To receive the Vogue Business newsletter, sign up here. Adidas is launching a first-of-its-kind residency programme designed to foster Web3 artists, with the goal of creating artist-rendered digital ...

On June 21, Adidas announced in its Discord channel that it was putting its collaboration with FEWOCiOUS on hold. The artist was recently accused of sexual misconduct. The following article was ...

Increased focus on identity and representation; new engagement driven distribution models; value through community; increased brand awareness and additional revenue streams are all born from ...