Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Two years ago next week, Adobe announced it was purchasing the ...

Adobe Marketing Cloud Extends Digital Experiences to Physical World; New IoT SDK Enables Personalized Experiences Across New Touch Points The new Adobe Experience Manager Screens enables marketers to ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced that the company was recognized by IDC as a Leader in the IDC MarketScape: Worldwide Marketing Cloud Platforms 2016 Vendor ...

After a record-breaking quarter, Adobe announced an upgraded Marketing Cloud and a host of new product features and integrations on Tuesday. Smart Tags for Adobe Marketing Cloud helps marketers find ...

Adobe Systems attributed $316 million of revenue in Q4 to its six-product suite, Adobe Marketing Cloud, a 38% year-over-year increase. Adobe Marketing Cloud, which includes Adobe Analytics, Adobe ...

Adobe has announced a series of major enhancements to its marketing platform the Adobe Marketing Cloud, in a move that it believes will keep it one step ahead of key rivals such as Oracle, Salesforce, ...

Adobe Systems Inc. agreed to acquire privately held Neolane, a provider of cross-channel campaign management technology, for approximately $600 million in cash. Industry observers say the acquisition ...

Adobe announced the launch of its new Experience Cloud, which will integrate with the company’s Creative and Document Cloud offerings to better the customer experience. The company also unveiled ...

As customer expectations are reaching higher altitudes consistently, marketers are looking ways to optimize their digital platforms on a high priority in order to meet their customers’ needs. For this ...

Advertising is the lifeblood of much of the video watched today, and it works best when the wants and needs of all three parties involved—programmer, advertiser, and viewer—are effectively realized, ...

Adobe Marketing Cloud unveiled a new product, Adobe Experience Manager Mobile, at the Mobile World Congress conference in Barcelona on Monday. The new feature allows companies to create, manage and ...