Snapchat has published a new research report which looks at the effectiveness of its “First Impression Ads,” which enable advertisers to ensure that their ad is the first displayed to their target ...

Snapchat has launched an in-app integration with WooCommerce, allowing businesses using the ecommerce platform to tap into Snapchat Ads for easier consumer targeting.

Snapchat is bringing ads to the app’s main Chat tab, the company announced on Tuesday. Up until now, Snapchat has kept the Chat tab free from ads, but users will now start to see “Sponsored Snaps” ...

SAN FRANCISCO — Red-hot messaging app Snapchat has new automated tools for brands to buy video ads to reach millennials. The company’s Snapchat Partners is a team of eight digital advertising agencies ...

Snapchat has always embraced artificial intelligence, from releasing its own AI chatbot to implementing real-time augmented reality effects that use generative AI. Most of the features are fun and ...

Despite a 47.57% drop in shares, I remain bullish on Snapchat due to its potential for ARPU growth and innovative ad formats. Snapchat's focus on direct response advertising and AR investments is ...

The former president, whose personal account was banned after the Capitol riot, has refused to spend campaign money on Snapchat ads, effectively ceding the space to Kamala Harris. By Nicholas Nehamas ...

Snapchat is capping Memories at 5GB of free storage, with new paid plans offering up to 5TB. The move marks Snap’s push to ...