In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

Amazon bets on celebrities and humor to promote Alexa+.

The AI chatbots will all have Super Bowl ads, underscoring the tech's explosive growth, and the seemingly unkillable ...

At IAB ALM, the retail giant pitched MCP as infrastructure for AI agents to run advertising workflows more efficiently.

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

Amazon shares sunk more than 7% in after-hours trading on Thursday despite the tech and e-commerce giant reporting a 14% ...

It’s the end of another quarter, which means it’s time for yet another earnings call with concerning ideas for generating more revenue. This time around, it's Amazon CEO Andy Jassy, who told ...