To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...

The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

The company agreed to roll out a new marketing plan for several of its brands, including Colgate, Tom's of Maine and hello.

Colgate toothpastes and toothbrushes will not be the focus of the brand’s first-ever Super Bowl advertisement. Rather, it will be using its airtime to remind viewers to turn off the tap when brushing ...

Everyone knows that one of the main attractions of the Super Bowl is the ads. Especially when the big game becomes a blowout, people focus on the commercials and rank them on their creativity and ...

X Corp. is seeking to add Nestle, Abbott Labs, Colgate-Palmolive, Lego, Pinterest, Tyson Foods, and Shell as defendants in its ad boycott lawsuit against the World Federation of Advertisers and others ...

Colgate-Palmolive (India) Ltd reported a subdued start to FY26, with both top-line and bottom-line figures reflecting a year-on-year decline for the quarter ended June 30, 2025. The company reported ...