Doctors, lawyers, accountants, even plumbers and electricians all have professional certification programs, and now the advertising industry has one too. The Institute for Advertising Ethics (IAE) has ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...

I can’t think of a better example of the convergence of environmental, social, and governance (ESG) factors, compliance, and ethics than in marketing and public relations. This area is filled with ...

Two years after the onset of Europe's General Data Protection Regulation (GDPR), growing concern exists among some of the world's largest advertisers about the use and misuse of confidential consumer ...

An exploration of the importantance of establishing ethics in artificial intelligence and marketing. Artificial intelligence is here and to be successful and effective, AI needs empathy to and for the ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

When I started writing, it was really just a hobby. I thought – since I’m already always scribbling away and habitually putting to paper everything I learn, I might as well start sharing it with blogs ...

Unless their local jurisdiction says otherwise, a lawyer’s ghostwritten marketing content is likely to pass ethical muster if they are involved in the drafting process. There are a number of reasons ...

In this new world of data privacy regulation, marketers must be humane and transparent in order to achieve long-term success. Salesforce CEO Marc Benioff won mountains of positive attention this month ...