Starting next quarter, US media buyers will be able to tap Amazon Audiences for Netflix campaign targeting through the Amazon DSP.

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Amazon Advertising managing director, UK, Phil Christer has claimed he “[doesn’t] think about the competition”, one year on from Prime Video Ads launching. Speaking to Campaign, Christer said: “I do ...

Amazon Ads unBoxed Toronto highlights AI tools, unified campaign management and expanded Prime Video ad inventory for Canada.

Amazon launches AI-powered Creative Agent in Canada, enabling advertisers to create professional-quality ads at no additional cost.

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

Amazon Ads has unveiled new full-funnel advertising capabilities, including enhanced measurement and reporting tools. Phil Christer, managing director of Amazon Ads UK, announced the news at the tech ...

Commerce media columnist Kiri Masters goes inside the first sponsored ad placements within Amazon’s Rufus AI assistant and finds an advertising format still being born.