Amazon is further investing in AI-powered shopping experiences with Tuesday’s launch of Lens Live, a new AI-powered upgrade to its Amazon Lens shopping feature that allows consumers to discover new ...

Amazon’s latest AI tool offers another layer of customer support in the shopping journey. To help customers find exactly what they need, Interests introduces new products to users faster by constantly ...

Amazon's new Lens Live feature lets iOS shoppers scan items in real time, see instant matches in a carousel, and use Rufus AI for quick product insights and answers ...

Amazon rolled out new agentic AI tools to proactively help sellers manage inventory and create ads — even as surveys and regulators highlight strains in its lucrative marketplace.

The retail giant is also releasing an AI video generator for making product ads and a chatbot assistant for third-party sellers. The retail giant is also releasing an AI video generator for making ...

Amazon's new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad ...