For all Android 12 users, regardless of their opt-in status, advertising IDs will be zeroed if developers have not integrated new permission levels into their apps. In other words, writes Chris Farm, ...

Cybercriminals used malicious Android apps to funnel unwitting users to an ad fraud scam that generated up to 659 million daily bid requests, reports Human Security. See Also: The Healthcare CISO's ...

Earlier this week, Apple’s Beats brand announced a USB-C cable that it is advertising as “universally compatible” and, in a rare event, sees an Android phone in an Apple-made ad. Beats USB-C cables ...

With the launch of iOS 18 this fall, the iPhone will support RCS for meaningfully improved messaging experience with Android users, and Google today released an ad to highlight that. Posted to the ...

EFF found four Android ad SDKs may share location by default once an app has permission. Teams should verify traffic, consent ...

Google has begun to roll out the first Beta for its Privacy Sandbox -- an ad-tech stack that aims to explain how ad tracking, targeting and reporting is done -- on ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Farm, CEO and co-founder of ...

The 15-second ad features clips from multiple popular Apple TV+ shows like Ted Lasso, Silo, Severance and The Morning Show. Apple says that “thrilling dramas, epic sci-fi, heartwarming comedies, and ...

Security researchers have discovered a new Android malware strain that uses AI to automate ad fraud through hidden browser windows. While it doesn’t steal personal data, it can drain battery life and ...

A massive Android ad fraud operation dubbed "SlopAds" was disrupted after 224 malicious applications on Google Play were used to generate 2.3 billion ad requests per day. The ad fraud campaign was ...