Apple’s hardware ecosystem faces little threat from new AI-enabled smart glasses in the near term, according to Oppenheimer analysts, who argued that key design challenges remain unsolved.

According to Apple, the scratch marks on iPhone 17 demo units should just rub off. However, tech experts say the Pro models ...

Apple quietly announced plans to host in-store demos at the launch of Vision Pro, but it isn’t clear how long they will continue. Alongside its announcement of the forthcoming pre-orders and release ...

Apple today announced that Vision Pro demo appointments at Apple Stores in the U.S. on Monday and later can be reserved on Apple.com. To reserve a free Vision Pro demo online, go to this page on Apple ...

Apple Store staff has reportedly been told to add salt in cleaning solution to hide the scuff marks on the iPhone 17 Pro's rear shell, but I'd suggest that you don't try this fix at home. The Latest ...

In addition to the lengthy demo, the device requires an extensive setup process. Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get ...

JerryRigEverything also found that the iPhone 17 Pro is impressively scratch-resistant outside of the camera plateau edges. This includes the body of the phones, which shouldn’t show any damage under ...

Apple introduced two new wireless chips in the iPhone Air, a preview of a world where all the key components of the company's ...

Apple is rolling out new measures in its retail stores to address reports of scratches and marks on iPhone 17 demo units.

Demo unit iPhone 17 Pro scratches on day 1… (it’s not even 24 hours yet) Use a case immediately if you don’t wait to ...

Apple's newest headset is a technological leap far beyond its competitors—but it's still not clear what it's for. That was my big takeaway from Monday's Apple event and a hands-on demo with the ...