Facebook is using augmented reality, in an effort to make movie posters more interactive and engaging for viewers. This technology could change the face of future advertising campaigns. According to ...

Show of hands — Who here knows what Augmented Reality is? And did you think you’d ever see it used for a movie poster? Well, thanks to Lionsgate, the answer to that second question is a resounding ...

Norma Berke seemingly comes to life, reading a newscast through a new augmented reality poster created for Litchfield’s Heritage Preservation committee. Litchfield’s unique 19th-century downtown ...

Customers are used to scrolling TikTok and seeing ads. But they’re not so familiar with brands’ mascots crashing concerts or seeing/scanning street posters and then immediately experiencing an ...

Facebook is adding augmented reality target tracking in a closed beta test. Facebook’s AR Target Tracker is being used on posters for the movies “A Wrinkle in Time” and “Ready Player One.” Pointing a ...

Being a nerd that I am, I love to hear about new technology. When it gets combined into film, I love it even more. Lately, we have seen technology of the Flash motion poster. You may or may not see ...

To promote the new series of The Gadget Show, which was broadcast last night on Channel Five, Hidden Creative devised an augmented reality advert featuring presenter Suzi Perry. The Manchester ...

LOS ANGELES — A 3D augmented reality poster of a missing Grand Valley State University student has been released. Brendan Santo has been missing for three weeks. The poster comes as courtesy of ...