Automakers are rushing back into advertising during the National Football League season after a slowdown in recent years. Subscribe to read this story ad-free Get unlimited access to ad-free articles ...

A coalition of executives involved in streaming media, data and advertising technology has formed the Automotive Streaming Council, a new alliance created to establish guidelines, uphold ethical ...

The advertising landscape in the automotive sector consists of three tiers. Tier 1 encompasses national ads funded directly by the Original Equipment Manufacturers (OEMs), Tier 2 includes regional ads ...

It's Super Bowl week, which means it's time for a visit with PureCars chief operating officer and automotive advertising expert Lauren Donalson to discuss what to expect from the automotive ...

After local broadcaster Raycom Media acquired digital ad platform PureCars for $125 million last November, it let local auto advertisers take advantage of programmatic targeting. Automotive marketers ...

The Insurance Institute for Highway Safety says American car advertising has a speed problem. A new IIHS study examining vehicle advertisements aired between 2018 and 2022 found that 43 percent ...

Some operators are growing concerned over slowing Automotive ad spend in 2024. However, the sector is poised for a strong rebound in 2025 as auto brands return to capitalize on AM/FM. That’s according ...

India’s automobile sector has started 2026 with an advertising paradox: sales are rising, but media spends appear to be turning cautious. Exclusive TAM AdEx data accessed by e4m shows auto advertising ...

In the early 1960s, when FM radio (which had been around since the 1930s) finally gained mass adoption in cars, drivers had the welcome option of tuning into the non-commercial band (88.1 to 91.9 MHz) ...

New Delhi: Cars and bikes are stealing the spotlight from snacks and shampoos this festive season, with India's automobile sector set to race past FMCG as the largest advertising category for the ...