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The 32% problem: Imported-car buyers now trust YouTube test drives more than experts—and brands are panicking
The automotive industry has witnessed a seismic shift in how consumers research new vehicle purchases, with YouTube and Over-The-Top (OTT) services now dominating over traditional newspapers and TV.
Automotive News Europe Managing Editor Doug Bolduc test drove Zeekr and Geely models in Hangzhou, China. Test drive included ...
If you are shopping for a new or used car, USA TODAY Cars offers these tips to make the most of your test drive. First, said Matt Smith, head of Consumer Insights for car shopping site CarGurus, ...
Forbes contributors publish independent expert analyses and insights. James Morris covers the rapidly growing world of electric vehicles. This voice experience is generated by AI. Learn more. This ...
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