Bic South Africa celebrated the country’s National Women’s Day on August 9 with an ad featuring what many are calling a sexist message. According to Mashable, the pen company's South Africa Facebook ...
In a bid to cash in on back-to-school shoppers stationary manufacturer BIC has launched a TV commercial advertising its girls-only Bic For Her pen range. The pink and purple writing tools which were ...
‘Look like a girl, act like a lady, think like a man, work like a boss,’ was the sentiment issued on Sunday by Bic Pen’s South African Twitter account for #WomensDay. Unsurprisingly, the company faced ...
Recently, Bic Pens approached Ellen DeGeneres with an endorsement deal: they wanted her to be the face of Bic's new Pens for Her, a duo of pastel-hued ballpoints made "for a woman's hand." Ellen was ...
Below the image of an attractive woman in business attire, was the company’s logo and the message: #HappyWomensDay. Unsurprisingly, the reaction was fierce. And online outrage quickly ensued. Here’s ...
When it debuted the slogan "Flick Your Bic" in the 1970s, the manufacturer known mostly for its lighters and pens made a reputation for skirting the boundaries of appropriate advertising. But Bic ...
The company’s “Bic Cristal for Her” pen are drawing criticism from women who consider the campaign condescending and reliant on outdated concepts of femininity. You can save this article by ...
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