Mattel has pulled dolls from the upcoming movie "Wicked" from shelves due to an adult film website address being featured on the packaging.

In a statement to TODAY.com, Mattel confirmed the mislabeling. The toy company said it “was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page.”

Mattel has apologized after inadvertently directing customers of its new line of Wicked dolls to a pornographic website, stating it is taking action to remove the misprinted toys' packaging.