During the first few weeks of the pandemic and like many others, I transitioned from working out at the gym to taking livestream fitness classes in my living room. Thinking stay at home orders would ...

Today, Bala launches its new video content platform called Balacize, a colorful, design-driven workout experience for fans of Bala fitness accessories. Conceptualized as an opportunity for the brand’s ...

Would-be at-home fitness buffs were hard-pressed to get their hands on a set of weights at the start of lockdown back in March. Of course, this problem was decidedly not the biggest one that we, as a ...

Prior to the Covid-19 pandemic, I didn’t own any exercise equipment beyond a yoga mat. So when I, like many others, was forced to give up my in-person fitness classes and adopt a home workout routine ...

Portland-based BALA Footwear rocketed to almost immediate success in the early months of the pandemic. But a dispute between founders and its marketing team alienated its core customers, and now the ...

From bangles to beams, Bala is gearing up to ride the national wellness wave with plans to launch 10 new products this year. With so many gyms shuttered during the height of the pandemic, the hottest ...