Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

A hard-fighting, incredible-looking fish that will have you experiencing some of the best coastlines in the UK, bass fishing ...

Soft plastic baits are the workhorse lure when it comes to catching largemouth bass. Find out why you should stock up on worms, craws, creature baits, swimbaits, stickbaits and toads in order to ...

Soft plastic baits are great for catching smallmouth, largemouth, and spotted bass. Many soft plastics can be fished weightless or rigged for other effective techniques. But the endless profiles, ...

Concern over the potential environmental health impacts of phthalates in soft plastic fishing lures among recreational anglers could create consumer demand for more informative labels or different ...

An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits. Soft plastic lures are increasingly ...

Think of plunger-style lures as the American Express card of marlin fishing: Don’t leave the dock without them. With a tapered head design, this family of lures swims well in the spread from a variety ...

Wisconsin entrepreneur Ben Hobbins worked with University of Wisconsin- Madison engineering and business school faculty and students to devise a fiber-reinforced fishing lure that may prevent millions ...