Double cleansing, toners, serums, masks, eye creams — and that’s just the half of it. While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S., ...

Asian beauty brands, trends and practices may already feel ultra-prominent, but they're only getting bigger. The Asian beauty movement, which is generally defined by three region-specific ...

Confused about K-beauty vs J-beauty? This article breaks down the major differences in routines, ingredients, and skin goals so you can choose the best approach for your glow. The global beauty world ...

Most Japanese women look younger than their actual ages, what is their secret? (Image: Shutterstock) Japanese women are revered for their beauty, flawless complexions, silky hair, and feminine grace.

Netflix has announced the premiere of its new Japanese series, Plastic Beauty. The series, which will release exclusively on the platform in 2026, delves into the complex and expanding world of ...