Beauty influencers on YouTube, also known as “beauty gurus,” are typically vloggers who create videos and offer advice on makeup, skincare, and fashion. The new generation of gatekeepers in the $49.2 ...

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Forbes contributors publish independent expert analyses and insights. I cover prestige beauty, wellness, men’s grooming and style. It is a truth universally acknowledged that tweens love their ...

Like many millennial moms, I remember officially graduating from Lip Smackers to The Body Shop’s Kiwi Fruit Lip Balm. Today, I might be labeled a “Sephora Kid” for all the sampling of beauty products ...