In many areas, the delivery of the UN’s mandates is linked to changing human behaviour. Behavioural science refers to an evidence-based understanding of how people actually behave, make decisions and ...

Changing behaviour is complex. Knowing what should happen is not the same as making it happen. This research-led CPD programme, delivered by leading academics from The University of Manchester, ...

The content featured in this article is brand produced. “Some behavioural science research suggests that goldfish have an attention span of seven seconds, and North Americans have an attention span of ...

In this op-ed, Ogilvy group strategy director Matt Richards unpacks why Dry July is such a tough ask, and how the science of ...

Add Yahoo as a preferred source to see more of our stories on Google. A whole strata of academics became akin to rock stars thanks to their ability to explain why humans behaved the way they did.

MALAYSIA’S participation at the 79th World Health Assembly in Geneva in May was more than an international appearance. It was a signal that the country is ready to turn global health commitments into ...

By: Andrew H Tyner, Anna Lou Abatayo, Mason Daley, Samuel Field, Nicholas Fox, Noah A Haber, Krystal M Hahn, Melissa Kline Struhl, Brinna Mawhinney, Olivia Miske, Priya Silverstein, Courtney K ...

KUALA LUMPUR, May 20 (Bernama) -- Malaysia has shared its national blueprint to strengthen the use of behavioural science in the health sector with the World Health Organisation (WHO) and other ...