Becker's Hospital Review

How to build a consumer-centric brand architecture: Insights from two leading health systems

That’s a question health care brand leaders consistently ask when it comes to brand architecture strategy. In our five decades in business, we’ve found brand architecture to be, by far, the most ...
Business Wire

RGP Unveils New Brand Identity and Brand Architecture to Reflect Revamped Go-To-Market Strategy

IRVINE, Calif.--(BUSINESS WIRE)--RGP® (Nasdaq: RGP), a global professional services firm, today revealed a new brand identity and brand architecture to create clarity around the company’s enhanced ...
Forbes

Modern Brand Management: Three Ways To Expand Its Impact On Driving Future Growth

When thinking about a brand, people often associate it with visible elements like logos, colors, typefaces or taglines. These are essential, but a brand’s true power lies deeper and is much bigger ...
Mena FN

From Craft To Brand Architecture: How Elena Lamberti And Contemporary Fashion Houses Build Long-Term Identity

(MENAFN- PR Urgent) > As modern fashion evolves beyond seasonal trends, brand architecture has become a defining factor for long-term relevance. This release explores how contemporary fashion houses, ...