Nielsen’s Gauge reported this month that broadcast and cable television viewership dropped below 50% of TV usage for the first time in history. This shift is largely attributed to the meteoric rise of ...

In today’s attention-scarce digital environment, brands face a rich yet daunting landscape of creative formats: stories, reels, long-form video, immersive spatial content (AR/VR), livestreams and more ...

Introduction: Standing Out in a Crowded Market In the current competitive business environment, there is a constant stru ...

Why even bother with creative? The big ad platforms all auto-generate ads now. Most ad viewers watch for only a second or two. Influencers will produce content for you. In this environment, creative ...

Cicis Pizza has selected The LOOMIS Agency to help accelerate the brand’s momentum coming out of the pandemic with a fresh new take on the pizza buffet concept it originated. LOOMIS has been tapped to ...

Meta unveiled a suite of new generative AI features designed to boost performance and streamline creative workflows. Driving the news. Meta is expanding its Advantage+ suite with several AI-powered ...

I’ve been part of dozens of brand refresh conversations over the years, and the part people don’t talk about enough is how emotional they can be. Legacy logos, founder-era colors, old taglines and the ...

Peacock has tapped Zaid Al-Asady as Executive Vice President, Brand Creative and Marketing. In his new role, Al-Asady will lead brand strategy for the streamer to set the vision for the brand.

SXTC Global & DYADICA Global Declare New Battlefield of Branding: The Creation of their Brand Warfare Unit™. Brand ...

Sustainability isn’t just a marketing directive anymore — it’s a battleground. For the first time, the loaded question of “What is the business case for packaging sustainability?” is very clear. As ...

LONDON--(BUSINESS WIRE)--DNEG, a world-leading visual entertainment services company, announced today the launch of a new division, DNEG IXP, with Josh Mandel named as Managing Director to lead the ...