Employing a brand extension strategy can be a powerful way to leverage an existing brand and its consumer reputation to promote a new product, flavor, or product variation. However, it can also ...
What is a brand strategy? A brand strategy is a complete guide, a comprehensive road map that helps outline the details of your business. It includes your brand's mission, values, vision, target ...
Nick Kraus is the CEO & Founder of Kraus Marketing, an agency that delivers high-end digital marketing. Learn more: krausmarketing.com. Brand positioning is the process of differentiating your brand ...
Parham Santana’s John Parham details how brands can successfully spin off products--and grow their reach. A New Gauge For Brand Strength: The Tangible Brand Test All-star designer Gadi Amit argues ...
On 12 and 13 March 2024, Europe’s leading brand professionals will return to London for WTR Live: Brand Strategy Summit Europe. Over the course of two days, senior brand leaders, in-house trademark ...
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