Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Licensed consumer products are a critical driving factor to amplifying movies, television ...

With its biggest ever European audience to date, this year’s BLE has been deemed a major success, seeing an 8% growth in French, Italian, German and Spanish visitors. Brand Licensing Europe has ...

In a world where brand equity can make or break business fortunes, one strategy stands out as a game-changing accelerator: brand licensing. Brand licensing is a key pillar of many business strategies.

Increasing competition, new structures and evolving legislation mean western brand owners licensing in China for the first time need to be very selective with their strategy. Simon Crompton presents ...

When you have a beloved brand, the next step is expanding it. Building a brand franchise is about giving consumers more ways to surround themselves in the brands (and experiences) they know and love.