There's perks to shelling out more.

Add Yahoo as a preferred source to see more of our stories on Google. A grocery store customer carrying a basket - CandyRetriever/Shutterstock I grew up in a ...

Some store brand formulas satisfy the most discerning shoppers, but here's when you might want to pay for the label.

When I first wrote about private label store brands, it was all about getting to know the name brand that are specific to certain retailers, such as the companies behind the Kirkland Signature store ...

“Who would want to use my company name?" This is a common mindset among many small business owners today, and it’s one reason why they often fall into costly traps they never anticipated. If you're ...

Walmart's house products offer the same luxury you’d expect from brand-names, at prices that are considerably cheaper. You ...

You've probably used a brand name thinking it was the actual tag for the thing itself, because everyone does. When one label becomes the word for an entire product category, it's marketing gold and a ...