Why is corporate Internet branding so important? The simple fact is that your brand is what sets you apart from everyone else and distinguishes your product or service from your competitors. When done ...

At the heart of school design is campus identity. Various levels of identity and branding can be applied to a school campus and they run the gamut from the development of logo, school colors, and ...

To grow sales, more companies are teaming up to attract each other’s customers—and persuade their existing customers to buy more—by creating a positive association with another brand. Well-known ...

Looking at American brand Faherty today — with its Indigenous-led “Native Initiatives” — depicts a relatively airtight picture. But the road to inclusion was marred with cultural misfires. Prior to ...

COLUMBUS, MS, UNITED STATES, October 16, 2023 /EINPresswire.com/ -- DOUGLAS USA's reconstituted branding and strategic marketing services transform obtuse content ...

I have to admit that I’m not a sports fan. And of the few sports I know a little about, European football is certainly not one of them. So my choice to watch the recent "Beckham" documentary on ...

Mars set out to revitalise its presence in Tasmania by putting its flagship brand firmly behind the regional football team. Mars Snackfood’s flagship product, the Mars Bar, was already a ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Part of the Venice Architecture Biennale 2016’s Collateral Events, Branding Islands Making Nations: On Intangible Assets and Value Propositions in Spatial Practice is a public program and case study ...