Sahil Gandhi, brand strategist and cofounder of Blushush, a London-based Webflow agency, and Ohh My Brand, personal branding agency. Every brand claims to stand out. Most barely survive the scroll. I ...

Ever picked up a suspiciously familiar snack and realized too late that it tastes like flavor disappointment? Or seen a brand name that looks like it was copied from memory after seeing the original?

Social media brand fails happen when companies lose sight of their audience, rush content without proper review or attempt to capitalize on trending topics without understanding the context. The ...