Correction: Due to technical problems, the National Football League's Super Bowl ad "We" was not posted in the USA TODAY Ad Meter panel's voting hub and was not included in the ratings for the game ...

The Super Bowl game was so lopsided last night, the only real competition was the battle of the ads. The advertising competition is largely a matter of opinion. USA Today’s annual “Ad Meter” — a panel ...

The Kansas City Chiefs and the Philadelphia Eagles have their eyes set on the Lombardi Trophy. But off the field, brands like Hellmann's and Bud Light will attempt to win the prize for the most ...

Aside from being arguably the biggest game on the annual sports calendar, the Super Bowl has long brought about many of a ...

Budweiser's 2026 Super Bowl ad includes Lincoln, a bald eagle from Kodak, Tennessee. Bald eagles and beer once again won over the hearts of American sports fans. "American Icons" portrays an unlikely ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Budweiser's "American Icons" won the Super Bowl Ad Meter ...

Budweiser left nothing to chance in taking home its record 10th first-place finish in USA TODAY’s Ad Meter contest. In "American Icons," Budweiser emptied the tank to mark its 150th anniversary while ...

The USA TODAY Shopping team selected their favorite commercials from the 2026 Super Bowl. Many of the favored commercials featured celebrity appearances and 90s nostalgia. The 2026 Super Bowl has come ...