Cadillac has published a behind-the-scenes video detailing how it built and launched its first Formula 1 livery reveal ahead of the 2026 season. Shown to the public during the Super Bowl, the car has ...

Cadillac used the Super Bowl to unveil its Formula 1 car. The problem is the reveal felt more like a marketing rollout than a motorsport milestone. The automaker debuted a silver-liveried F1 machine ...

Cadillac's Super Bowl and Times Square livery reveals were never meant to be a single 'launch' moment for the team. While the Super Bowl commercial generated awareness to millions and the Times Square ...

After a very rocky start with Andretti Racing, General Motors is fully engaged and committed to the 2026 Formula 1 season with the Cadillac F1 team. We learned about its drivers late last year and the ...

Cadillac spent around $7 million-8 million to reveal its first F1 livery during Super Bowl LX Cadillac F1 Team Prime Tire Newsletter | This is The Athletic’s F1 newsletter. Sign up here to receive ...

Cadillac’s $20M Super Bowl ad hit with lawsuit GM reportedly spent $20 million on the spot — and was sued by director Michael Bay before the Super Bowl reveal even aired.

GM unveiled a version of the livery at its new global headquarters in Detroit last month at the sold-out Detroit Free Press Breakfast Club event. The livery reveal was the second ad that GM ran on ...

Cadillac used the Super Bowl to unveil its Formula 1 car. The problem is the reveal felt more like a marketing rollout than a motorsport milestone. Formula 1’s Celebrity Obsession Gets Exposed as ...

The Super Bowl and Times Square were just step one for Cadillac F1 Team's planned media blitz across America.... Turning our attention to a nationwide "Shot on iPhone" campaign. Cadillac's Super Bowl ...