Over the years, Hardee's has teamed up with famous faces like Kate Upton, Kim Kardashian, and Paris Hilton. Still, arguably one of its most successful partnerships was in the 1980s with the California ...

Audiences were spellbound, competitors were jealous, and consumers began to buy more raisins than ever. It’s the unlikely phenomenon of the ‘California Raisins’ who blazed across 1980s TV screens, to ...

Raisin industry legend Kalem Barsarian discusses shrinking acreage, tariffs, USDA support, and what’s next for California ...

The California Raisins are sculpted clay figures used as advertising and merchandising characters by the California Raisin Advisory Board. The figures were first developed by Will Vinton Productions ...