Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing ...

TUCSON, AZ - January 14, 2026 - PRESSADVANTAGE - Professor Watson announces significant enhancements to its advertising ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Professor Watson announces the upcoming session of its comprehensive advertising course, From Concept to Campaign, designed to bridge the gap between theoretical marketing concepts and practical ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

UChicago Medicine clinical trial marketing uses controls and data integration to deliver targeted outreach and achieve significant ROI.