With consumer attention firmly rooted on social platforms, creators now shape discovery, build trust and influence purchase ...

Customer behavior continues to evolve as digital experiences become woven into everyday life. People use digital maps to navigate the offline world, set their home thermostats from miles away, and ...

In a landscape where business owners tirelessly seek innovative ways to amplify sales and navigate through economic challenges, Caleb O’Dowd, the visionary founder of Multi Channel Marketing, sheds ...

The right marketing benchmarks are critical to campaign success (Photo credit: Aliaksei Ramanouski on Unsplash) Setting marketing benchmarks is a necessary step to drive a business towards success.

NEW YORK--(BUSINESS WIRE)--The Channel Marketing Association (CMA) today announced the launch of ChannelGTM.ai, a purpose-built service to support vendor-side channel professionals with go-to-market ...

There is no shortchanging the complexity of today’s media industry or the impact that the ever-expanding range of choice has on effective cross-media measurement. That complexity, however, doesn’t ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

As a marketing innovator, you’ve likely tried many different approaches to growth to get the most out of your marketing investment. And still, even with all the bells and whistles, sometimes programs ...

The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...

Cashback platforms have evolved far beyond “deal sites.” Globally, they drive tens of billions in annual retail sales and capture hundreds of thousands of daily shopper actions.

For contractors, managing day-to-day operations, customer service, and project execution often leaves little room for marketing. However, staying visible and attracting new customers is crucial to ...

As an HVAC contractor, you know maintaining a balance between managing installations, handling customer service, and juggling day-to-day operations can be challenging. So, marketing often gets pushed ...