There's a lot going on over in America right now. You'd be forgiven for thinking that their politicians would have a lot on their plate. But in February, Connecticut senator Martin Looney took aim at ...

You've timed your arrival perfectly: you've missed the ads, caught the trailers, and you're all set to have a great time at the cinema -- except for one thing. Here's why we think the Orange cinema ...

The Cinema Advertising Council unveiled its annual report today on exhibitors’ ad revenue timed to the start of CinemaCon, the National Association of Theatre Owners confab that runs through Thursday ...

Are advertisements intrusive? It’s an age-old question that has been debated enough for almost all possible forms and mediums. Recently, cinema advertising got stuck in a similar crossfire of opinions ...

Advertisers are moving more of their marketing dollars to the megaplex. Revenue from in-theater ads grew 12.7% to $658 million in the U.S. in 2010, according to the Cinema Advertising Council, which ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. In a bellwether of a recovering economy, advertisers are spending more ...

Cinema advertising firm National CineMedia, which plays ads on movie theater screens, has hired Steve Sapp to drive out-of-home digital ad sales well beyond the multiplex during the pandemic. By Etan ...

As the theatre lights fade to black, the audience settles into their seats, phones are silenced, and all eyes focus on the massive screen before them. In this unique moment of undivided attention, ...

Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC. The report was based on WARC global forecasts for ...

Report by global advertising major GroupM shows the sector sustaining growth as multiplexes consolidate. By Nyay Bhushan Indian cinema advertising recorded a healthy 25 percent growth in 2014, ...

Automation of advertising inventory is expanding at a fair speed. After TV, audio and OOH, the logical next stage is cinema. ExchangeWire speak with Jay Sears (pictured below), SVP marketplace ...