Self-generated thought has been shown to have a significant impact on attitude change. Merely thinking about an attitude can result in more extreme attitudes. Although research in this area has ...

Please provide your email address to receive an email when new articles are posted on . Only absorption training made a significant difference in reducing depression symptoms. All other components of ...

Inspirational posters featuring soaring eagles and sunlit mountain summits are easy to mock. But it turns out rousing slogans and uplifting images might not actually be pure cheese after all.

Jon D MorrisChongmoo WooJames A. GeasonandJooyoung KimThe University of Florida For decades marketing and advertising professionals and researchers have been struggling with two important questions: ...