When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it "becoming the #1 global sports drink," toppling PepsiCo's Gatorade from its top-selling ...
Splitting the brief across an Indian flagship (Thums Up) and a performance drink (BodyArmor) gives the company coverage ...
*Coca-Cola has purchased the Kobe Bryant-backed sports drink company Bodyarmor, and the late athlete’s estate reportedly made $400 million from the sale. Bryant purchased a 10 percent stake in ...
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