Friends since they were students at Harvard Business School, KJ Miller and Amanda Johnson found themselves lamenting a problem many women of color shared — finding appropriately pigmented cosmetics.

The “color e.l.f.nalysis” tool offers makeup shade recommendations that harmonize users’ unique features, as well as a matching curated Pinterest board with shoppable products tailored to an ...

Merle Norman Cosmetics, Inc. is a prestige brand acclaimed for pioneering the “try before you buy” philosophy, as well as creating innovative and high-quality color cosmetics and skincare products ...

What is color-correcting makeup? “Color-correcting with makeup begins with color theory,” explains Elisa Flowers, a makeup artist based in New York City. “It starts with the rainbow color wheel that ...

Are you a soft autumn or a true spring? If you’ve been hearing these terms pop up everywhere lately, it's likely because color analysis has taken over your social media feeds. The idea is that certain ...

Sometimes even the best foundation and the best concealer fail to give us the flawless, even complexion we are after. The best color corrector can help you achieve even-looking skin by covering ...