A new school year has arrived. As teachers and students wipe away the cobwebs that formed over the summer, so too should we return to the basics of business: creating a compelling value proposition.

Selling something? Teaching something? Applying for a job? Trying to motivate people? If you are attempting any of these tasks, you better be compelling or you are simply wasting other people’s time ...

Marketing is about providing a brand story that is memorable and encourages action. The most effective way of getting a consumer interested in a product, service or brand is by crafting a compelling ...

If you’ve ever donated to a nonprofit or volunteered at one, you might have been moved to do so because of a compelling story. Effective storytelling is a powerful tool for nonprofits. Compelling ...

What Is a Compelling Reason to Buy? A compelling reason to buy is not an elevator pitch (although it should be): Sales thinks of an elevator pitch as explaining what the product does, whereas a ...