The San Antonio company unveils a new logo and tagline as it seeks to tap into the state's data center boom and expand its footprint in the water industry.

Competition is fierce, which means that growing your construction business requires a strong marketing and branding strategy. Whether your construction company is nestled in a rural town or a large ...

CSI is revitalizing its brand as part of its continued pursuit of its mission: improving facility performance through better communication in the commercial-level construction industry. CSI is ...

Is your business branded? What have you done to publicize and reinforce its brand? Is branding something you should even be thinking about? Branding has an instinctive appeal that all business owners ...

Branding builds a unique personality for your business that cannot be copied or imitated, thereby attracting a defined type of customer. Brands are more than just logos and positioning statements but ...

Ayme Zemke is chief client officer for public relations and communication firm Beehive Strategic Communication. Architecture, engineering and construction firms reported three consecutive months of ...

Conventional wisdom says branding is for external communication; it aims to influence current and prospective customers. But this view is too narrow, especially when a company is trying to ...

Share this Share on Facebook Share on Twitter Share on LinkeIn Tunbridge Wells in Kent has the most thriving construction landscape outside of London, a report by construction branding firm ...

Conventional wisdom says branding is for external communication; it aims to influence current and prospective customers. But this view of branding is too narrow, especially when a company is trying to ...