While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

CHICAGO--(BUSINESS WIRE)--Advent International-owned NielsenIQ is making fast moves as a newly independent organization. Today, the company is unveiling its Omnishopper solution to dramatically ...

Current course names and descriptions are available below; please note they are subject to change. You can also search for current and past course offerings on UAB's Class Schedule Listing site.

Consumer intentions and purchase behaviour analysis examines the psychological, social and contextual factors that drive individuals from consideration to actual acquisition of goods and services. At ...